Value chain analysis at air asia

Value chain analysis at air asia Air Asia is the second Malaysian national airline which provides a totally different types of service called low cost no frills. Their vision is to provide affordable price to all worldwide travellers with minimum in-flight service.thier price is slightly lower than to any other full service airlines. Before 2001 Air Asia fails to capture market or attract new customer due to its poor operation against the full fledge service given by Malaysian airlines which was supported by Malaysian government. Turning point of Air Asia was in 2001 when this loss making company bought by Tony Fernandez. Air Asia re-launched in Malaysia in late Air Asia re-launched in Malaysia in late 2001, with low cost domestic airlines. Value Chain Analysis: PRIMARY ACTIVITIES: The primary activities in Porters Value Chain are as follows INBOUND LOGISTICS: As inbound logistics involves different categories in air line industry for example how to schedule flights, keeping an eye on their competitors that what strategy they are adopting how to sustain in market, and how to cut off their price as they manage fuel efficiency by purchasing it advance when prices are low, and how to plan routes as they mostly plan short routes so that their costs are low. OUTBOUND LOGISTICS: As air Asia mostly uses their operations through online as their ticketing process is totally online and customer can get their tickets book online and they can also print their boarding card from their homes, Air Asia uses general electric engine for their customer safety as customers are the main preference of the company. SALES MARKETING: Air Asia has a strong brand name, now days marketing have a significant impact on any organizations sales, so Air Asia do advertisement by sponsoring The amazing race, and famous Manchester untied (mu) football club, painting some of its aircraft with club colours and sports star, and most importantly chief executive Fernandes himself wear Air Asia official red cap and T shirt in almost every official function. SERVICES: Now a days retaining a customer is a difficult task so to over come this Air Asia provide different type of services to its customer like if flight is delayed by more then three hours then u$ 61 e-gift voucher is given, passenger can also pre-book their checked baggage for a lower rate, and customers can also online book hotels, hostels, rent a car and medical services. SUPPORT ACTIVITIES: The value chain analysis has some$ support activities as well. The support activities that Air Asia has to follow in order to keep their business clean and operational are; FIRM INFRASTRUCTURE: Air Asia has a strong firm infrastructure they have evolved from a classic lcc into an integrated service provider, they are focusing towards their goals, they are providing the cheapest fare, they are exploring new markets, and decision making process is simple. HUMAN RESOURCE MANAGEMENT: Air Asia hire capable workers ,and they assign multi skilled people so that they can over come their price in term of human resource and can maintain their company mission of low price airline , and they also compensate their employees in terms of performance. TECHNOLOGY DEVELOPMENT: Air Asia uses different type of technology to minimize its cost and to make their operation easy and efficient, they are using yield management system (YMS) which takes into account the operating cost and expected revenues, and they also use computer reservation system (CRS) as it is web-based reservation and inventory system as it is a direct sale engine which eliminates the middle man, and they also implemented enterprise resource planning system (ERP) which helps to save the time at month end closing, and speed up reporting and data retrieval processes. Value Chain Analysis Diagram: KEY ISSUES REGARDING OPERATIONS OF AIR ASIA IT Problem: Customer are facing problem regarding booking tickets online, because their system are not up to date if the flight delay or cancelled they dont have any system showing intimation to the customers. Some time cards are not accepted by the system for payment, this may create trouble for the passenger to purchase. Government intervention: With growing demands of low cost carrier, Air Asia started penetrating more routes and tie up with more airports for Example In Singapore, Air Asia wanted to start the flights from the southern state of Johor, keeping in mind to attract the passengers by providing free bus service to the city state. Singapore government did not allow providing bus link to Air Asia by saying it was not her national interest. Government fears to lose the changi airport business, if Air Asia came with that service, this suffer a huge loss to Air Asia. Operating cost increased:- Being a low cost carrier, there is always a threat either from other LCC or the full service airlines to compete each other, in order to beat the rivals, Air Asia came up with value added service to the customers like internet check in service, with this one can enjoy printing their own boarding pass online, Air Asia not only give low cost tickets but also provide other financial services like travel insurance, holiday packages, booking services for hotels, car rental, and Citibank -Air Asia credit card. To maintain this type of services required huge amount. This increased the operating cost by producing value added service High Labour cost:- With increase in demand of low cost carrier, and expansion of air route, there is always need to recruit new member too give better service for smooth operation, it is now very difficult to hire people with low cost, payment should varies differ to different industries. Being a low cost carrier, profit margin is only 30% of Air Asia Maintenance Hub: As Air Asia does not have its own maintenance and repair facility, as by passage of time and increase in number of planes from 3 to 100 planes currently and about more 100 planes to received next year, so not having their proper maintenance hub it cost a lot to the company . Limited Human Resource: As to maintain it low cost competitive advantage Air Asia goes with limited human resources so if some irregular situation comes then it is difficult to handle the situation. Flight Delay: As when their flights are delayed then there is no proper channel to communicate to the customer or customer is not inform earlier Fuel Prices: Due to rising in fuel prices, the air line industry effects a lot in that case the operational activities of Air Asia also adversely effected. RECOMMENDATION: Air Asia is focusing on low cost and no frills to be on right direction with fulfilling the organization goals. To compete with the market challenges and to face them following are some of the recommendations to enhance the operational activities. New IT System Implementation: The company should implement IT system strongly because the business of Air Asia is heavily depending on internet, therefore they should apply Advance Planning and Scheduling system (APS). As APS system is capable in optimising operational planning, scheduling supplier portal, inventory planning, and demand per costing, maintenance management and route profitability which will help them to compete in the low cost market. Staff Training: Air Asia is hiring multi skill people, In case of difficult situation they should train their staff, Human Resource Development should take necessary steps by updating their employees through on job training as it will cost effective. Joint venture with different low cost airlines: As air Asia is a low cost air line so to maintain and to keep their customer stick with them they should go for alliances with different airlines so that they can get access to different routes, and their cost should be low as well as there are different companies like virgin blue who want to extend service who want to extend service to south east Asia, therefore air Asia can have a joint venture with them. Self Maintenance : As to maintain the mission of the Air Asia as a low cost carrier and no frill, it is has to focus from different aspects, maintenance and overhauling of the aircraft is the major Operating activity, for that Air Asia needs its own hub and maintenance staff rather relying on outsourcing. Initially it is costly but in the long run this investment would be feasible for the airline. Flight delay: To satisfying the customer is the basic importance for the service industry, if the flight is cancel or delayed the management should inform passenger on time or apologize by explaining the valid reason. Frequent flyer programme: Loyalty programme should be introduce for the passengers who frequently flying with Air Asia in order to retain them and airline should involve the loyal customer with the new upcoming offers. Additional Services: Air Asia should introduce member lounge to treat their frequent passengers and they should provide extra entertainment through nominal charges to make better impact of airline. Air Asia also has to start in flight entertainment during short haul flights on customer demand. SWOT ANALYSIS OF AIR ASIA : Strength: They have strong relationship with government and political leaders to operate smooth function. They have good management team who work efficiently with strong utilisation of IT, so that each and every customer can book tickets online by choosing easy method. Air Asia penetrates more and more market because of their low cost mentality, this help them to become low cost leader in Asia pacific region. With strong working relationship with government bodies can help them to work smoothly in the country For example: working with Thai Prime Minister Mr.Thaksin Shinawatra who holds 50% stake in the company help Air Asia to capture good market in Thailand. Weakness: Air Asia dont have their own maintenance hub, initially they started for few planes to maintain. By the passage of time, they have come up with 100 planes, but in future they are expecting another 100 planes. So they will be facing to maintain all the planes at a time. It is one of the big disadvantages not to have their own maintenance hub. Second problem with Air Asia is one cannot change their, if it is delayed or get refund for the same and also charging more on baggages to cut the cost of fuel. Because of limited staff they cannot handle the problematic situation when arise. By providing low cost they fail to provide basic service to the customers in order to maintain the profit margin. Opportunities:- Explore more on Asian markets; there are Asian cities with population of more than 1 million which are middle class, so they are targeting more on middle class people. Joint venture with virgin blue group. This group want to extend their service to South East Asia, so Air Asia can have joint venture with virgin blue group to capture more markets with them. Increasing oil price which can be threat to all airline industry. But Air Asia doesnt have their customers already enjoying low price irrespective oil price goes up or down. Due to increase in growing demand of Air Asia customers. Prospects generates for new routes for customers and more numbers of airport deals. Threats: Some charges like Air departure, landing cost security charges are not in control of airlines operators. This threat is for all airlines but especially to those airlines who are keeping their rates very low. Full service airlines can enter any time by reducing their cost. Because profit margin of Air Asia is 30% which is very less as compare to any other full service airlines. Problem may occur due to heavily depend online sales, like disruption or any other fault can happen to system which may result directly on sales. There will be lack of confidence among customers due to terrorist attack, accident, government policy etc.

Filipino People and Hardworking Filipinos Essay

Negritos – Negritos represent a resourceful and hardworking Filipinos because in their time, hardwork and patience is the core of surviving in the wild. Indonesians – Their greatest influence is agriculture. Because of agriculture, Filipinos learned to till the land and that is one of the major sources of Philippine Products today. Malays – Their greatest influence is that they’ve introduced a more advance way of living. Barangay Early Philippine Civilization and Subsequent Changes. -What I’ve learned in this topic is that this early type of Philippines civilization helps in the management of the early society that results to more cooperative and systematic community. Spanish Occupation An important impact of Spanish rule in the Philippines is the creation of a mestizo culture with entrenched landed interests and a highly skewed land distribution. The Spaniards made the local datus head of the barangays, who eventually acquired large landholdings. Spanish Occupation – One of the greatest achievements of Spanish Authorities is the centralized and organized government. They also preserve the traditional authority of local leaders that helps in governing the least manageable units of the society. It is good in the side of the Spanish because it is their efficient way of collecting tax and managing the Filipinos. For me the way they want to organized the government is one of their greatest achievement because it helped in the organization of better governance. Other Political Organization Negritos – This is one of the earliest political organization wherein the leadership is vested on the elder men Kalinga – The leadership is vested on the stronger people who has the power to influence people. Benguet Village – composed of formal legal Political structure and the traditional authority. Muslim – One of the greatest political organizations because their government structure is more organized because there are branches of the community that govern every single segment in the society. Political System Encomienda System – Encomienda system has good and bad effects in our country. Because of this system, Filipinos were forced to pay taxes to the Spanish. One of the good effect is that it civilized those Filipinos in the far away places. Other good effect is to protect the inhabitants and maintain peace and order. But this system is abused by higher Spanish officials because they collect too much tax and products from the Filipino people. Central and Local Governance -This government structure is one of way for the Spanish to control over the Philippines. Katipunan This serves as an eye opener for the Filipino citizens to fight for independence and Filipinos were unified.. Because of this, Filipinos were more conscious of what the Spaniards are doing to them. The goal of this movement is to separate the Philippines from Spain, and this is good for the Filipinos because that time Spanish are very cruel to them. But because the organization is discovered by the Spaniards this movement did not materialized. The Pact of Biak na Bato One of the learning of this topic is that Filipinos try other means for their independence. Even though this movement is not successful, this event causes for Filipinos to rely on the Americans. The Philippines Under The American Colonial Rule American Occupation in the Philippines is the best and most important occupation here in the Philippines. One of the greatest influences of the Americans is the organization of school systems in the country. Another is the equalization of women in the society. Americans’ actions in establishing the first formal education in the Philippines was something to which we should be thankful for. We were given the chance to be educated. And since the medium of instruction in public schools were in English, Filipinos were given the chance to learn the language of our occupants: Americans, the chance to learn the universal language. Here, Filipinos were very willing to learn and were glad that they were given the chance. Japanese Occupation Japanese occupation cause severe destruction during the Philippines because they’ve abolished government structures and abuse many Filipinos and Americans. One of the evidence is the Death March. They also established Pro-japanese militants, all of them are Filipinos and these groups were used by the Japanes to spy on the Filipino Activities. Filipinos has not much enthusiasm in returning to school first because the Filipinos as a whole were suspicious of the Japanese intension and second, children focused on helping their parents tide over the difficult times. Even though the Japanese allowed continuing using English as the medium of instruction in teaching.

Who Was the Roman Emperor Antoninus Pius

Antoninus Pius was one of the so-called 5 good emperors of Rome. Although the piety of his sobriquet is associated with his actions on behalf of his predecessor (Hadrian), Antoninus Pius was compared with another pious Roman leader, the second king of Rome (Numa Pompilius). Antoninus was praised for qualities of clemency, dutifulness, intelligence, and purity. The era of the 5 good emperors was one where imperial succession was not based on biology. Antoninus Pius was the adoptive father of Emperor Marcus Aurelius and the adopted son of Emperor Hadrian. He ruled from A.D. 138-161. The Family of Antoninus Pius Titus Aurelius Fulvus Boionius Antoninus Pius or Antoninus Pius was the son of Aurelius Fulvus and Arria Fadilla. He was born at Lanuvium (a Latin city southeast of Rome) on September 19, A.D. 86 and spent his childhood with his grandparents. Antoninus Pius wife was Annia Faustina. The title Pius was awarded Antoninus by the Senate. The Career of Antoninus Pius Antoninus served as quaestor and then praetor before becoming consul in 120 with Catilius Severus. Hadrian named him one of 4 ex-consuls to have jurisdiction over Italy. He was proconsul of Asia. After his proconsulship, Hadrian used him as a consultant. Hadrian had adopted Aelius Verus as heir, but when he died, Hadrian adopted Antoninus (February 25, 138 A.D.) in a legal arrangement that entailed Antoninus adoption of Marcus Aurelius and Lucius Verus (from then on Verus Antoninus) the son of Aelius Verus. At the adoption, Antoninus received proconsular imperium and tribunician power. Antoninus Pius as Emperor Upon taking office as emperor when his adopted father, Hadrian, died, Antoninus had him deified. His wife was titled Augusta (and posthumously, deified) by the Senate, and he was given the title Pius (later, also Pater Patriae Father of the Country). Antoninus left Hadrians appointees in their offices. Although he did not participate in person, Antoninus fought against the Britons, made peace in the East, and fought tribes of Germans and Dacians (see Map of the Empire). He dealt with rebellions of Jews, Achaeans, and Egyptians, and suppressed the pillaging Alani. He would not allow senators to be executed. The Generosity of Antoninus As was customary, Antoninus gave money to the people and the troops. The Historia Augusta mentions that he lent money at the low-interest rate of 4%. He founded an order for poor girls that was named after his wife, Puellae Faustinianae Faustinian Girls. He refused legacies from people with children of their own. Antoninus was involved in many public works and building projects. He built a temple of Hadrian, repaired the amphitheater, baths at Ostia, the aqueduct at Antium, and more. Death Antoninus Pius died in March 161. Historia Augusta describes the cause of death: after he had eaten too freely some Alpine cheese at dinner he vomited during the night, and was taken with a fever the next day. He died a few days later. His daughter was his principal heir. He was deified by the Senate. Antoninus Pius on Slaves A passage about Antoninus Pius from Justinian [Roman Slave Law and Romanist Ideology, by Alan Watson; Phoenix, Vol. 37, No. 1 (Spring, 1983), pp. 53-65]: [A]... rescript of Antoninus Pius which is recorded in Justinians Justinians Institutes:J. 1.8. 1: Therefore slaves are in the power of their masters. This power indeed comes from the law of nations; for we can see that among all nations alike masters have power of life and death over their slaves, and whatever is acquired through a slave is acquired for the master. (2) But nowadays, it is permitted to no one living under our rule to ill treat his slaves immoderately and without a cause known to the law. For by a constitution of the deified Antoninus Pius whoever kills his slave without cause is to be punished no less than one who kills the slave of another. And even excessive severity of masters is restrained by a constitution of the same Emperor. For when he was consulted by certain provincial governors about those slaves who flee to a holy temple or to a statue of the Emperor, he gave the ruling that if the severity of the masters seems intolerable they are compelled to sell their slaves on good terms, and the price is to be given to the owners. For it is to the advantage of the state that no one use his property badly. These are the words of the rescript sent to Aelius Marcianus: The power of masters over their slaves should be unlimited, nor should the rights of any persons be detracted from. But it is in the interest of masters that help against savagery or hunger or intolerable injury should not be denied to those who rightly entreat for it. Investigate, therefore, the complaints of those from the family of Julius Sabinus who fled to the statue, and if you find they were more harshly treated than is fair or afflicted by shameful injury, order them to be sold so that they do not return to the power of the master. Let Sabinus know that, if he attempt to circumvent my constitution I will deal severely with his behavior.

Dystopian Society In 2 B R 0 B - 1232 Words

Science is always attempting to cure ailments of humans, such as cancer; however, do all ailments need to be cured? In Kurt Vonnegut, Jr.’s â€Å"2 B R 0 2 B,† death and old age has been cured, creating a utopia in concept; however, upon closer inspection, the society is a dystopian society driven by suicide. In current times, suicide is a plague that science is attempting to help bring down; however, in â€Å"2 B R 0 2 B,† suicide is the only way to allow a newborn child to survive, a national department was created, and people became willfully ignorant of what occurs in the department. Through this dreary image of a society, one character gives insight to the true nature- the painter, a nameless character whose role in the story is to paint a†¦show more content†¦This knowing that life should have an end reveals the painter’s freedom to the system run by those who wish to live forever. Along with the orderly, the difference of willful ignorance and freedom can be seen through the exchange of Leora Duncan. Leora Duncan, a suicide hostess, displays willful ignorance in the truest sense. Her job is to assist people in suicide and seems to take great pleasure in her job. When she visits the painter, the talk between the painter and Duncan reveals the society’s value of the balance of life and death. Leora Duncan, when picking one of the faceless bodies in the mural for the painter to stick her face on, settles on the one sawing off a limb of a tree, that happens to be right next to Dr. Hitz, a doctor responsible for new life. With the painter’s sarcastic remark of â€Å"You’re entitled to be immortalized† (Vonnegut, 91), the painter expresses his knowledge of the bleakness of the world, giving him a sense of freedom, while Leora Duncan is too occupied with â€Å"immortalizing† herself and shows a sense of willful ignorance in the lives of those that she helps to kill; Leora knows what she is doing, assisting in suicide, but seems to not care, implying he r willfulShow MoreRelatedKurt Vonnegut s Personal Experiences1599 Words   |  7 PagesWOULDN’T END In the twentieth century, the United States of America was engaged in a fierce technological race. From the invention of penicillin and atomic bombs to the space race in the middle of the century, scientific marvels permeated throughout society. Kurt Vonnegut’s primary time of influence came after the World War and as science was beginning to become a dominating factor in American culture. As a result, many of Vonnegut’s works reflected his opinion on science and technology. In Vonnegut’sRead MoreNew World Order in Conspiracy Theory13987 Words   |  56 PagesAmerica is an independent nation-state, but is often improperly translated by conspiracy theorists as New World Order.[1] In  conspiracy theory, the term  New World Order  or  NWO  refers to the emergence of a  bureaucratic collectivist  one-world government.[2][3][4][5][6] The common theme in conspiracy theories about a New World Order is that a secretive  power elite  with a  globalist  agenda is  conspiring  to eventually rule the world through an  authoritarian  world government, which replaces  sovereign  nation-statesRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesLandscape Sam Wineburg, Historical Thinking and Other Unnatural Acts: Charting the Future of Teaching the Past Sharon Hartman Strom, Political Woman: Florence Luscomb and the Legacy of Radical Reform Michael Adas, ed., Agricultural and Pastoral Societies in Ancient and Classical History Jack Metzgar, Striking Steel: Solidarity Remembered Janis Appier, Policing Women: The Sexual Politics of Law Enforcement and the LAPD Allen Hunter, ed., Rethinking the Cold War Eric Foner, ed., The New American